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Fleet Feet Aptos named one of The Best 50 Running Stores in America


                Local specialty running retailer recognized as one of the country’s best at

                                Dec. 5 ceremony at The Running Event in Austin, Texas.

Austin, Texas December 6th, 2013- Fleet Feet Sports Aptos, a local specialty running retailer located at 26 Rancho Del Mar in Aptos, was recently recognized as one of The 50 Best Running Stores in America by two leading trade and consumer publications Running Insight and Competitor Magazine.

Fleet Feet Sports Aptos took its place among the country’s elite retailers following an extensive nomination and review process throughout 2013.  The judging culminated in the store’s recognition at a gala awards ceremony in Austin on December 5th, 2013, as part of The Running Event, an annual conference and trade expo for specialty running retailers.  The 50 Best Running Stores in America awards program and The Running Event are registered trademarks of Formula 4 Media,LLC, Great Neck, N.Y.  The awards program is co-sponsored by Competitor Magazine, a publication of Competitor Group, Inc.

The local retailer was selected after a rigorous vetting process that rated the store on its service, product knowledge, merchandising and its community service.  Fleet Feet Aptos will be featured in a special issue of Competitor magazine distributed nationally.  The store will also receive a commemorative plaque to mark the award.  Each of the 50 Best winners will also share the award with consumers via special window signs supplied by Competitor that indicates the store as a 50 Best 2013 winner.

“Specialty retailers are the heart and soul of the running business and it was a pleasure and privilege to recognize these stores for their excellence in customer service and community support,” said Mark Sullivan, editor of Running Insight, a Formula 4 Media publication.  “The 50 Best Running Stores in America represent the best that the running business has to offer in terms of customer satisfaction and superior retailing.”

“Running stores are so critical to the growth of the sport and the business and deserve to be recognized for all they do,” said Doug Kaplan, Senior Vice President at Competitor Group.  “Supporting  this program is one of the most important initiatives we do all year.  Run specialty stores’ role in expanding running participation is good for everyone involved in the running business, not to mention the benefits it has on America’s health.”

The process of compliing a list of the top 50 running shops in the country began early in 2013 when Formula 4 Media, with the help of Competitor Magazine, began to collect and evaluate nominations from runners, soliciting feedback from consumers on their favorite running stores.  More than 150 stores received nominations.  A panel of industry experts from Franklin Resource Group mystery shop nominated stores to evaluate on the 20 different aspects of retailing, including product knowledge, environment and community involvement.

A special report on The 50 Best Running Stores in America appears in the December issue of Competitor Magazine.

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