January 28th, 2014- Fleet Feet Sports Aptos Co-Owner, Tina Coillot announced earlier this month the store’s plans to launch an inexpensive running program for elementary schools in Santa Cruz County. The three schools, Bradley Elementary, Mar Vista Elementary, and Green Acres will get a chance to have their 5th and 6th grade students participate in a 10 week after school program that will have them running a cumulative mileage of 26.2 miles each. The program will be $10 per participant, and scholarships will be offered for those families who are in financial need.
The program is part of the local retailer’s Project Fit initiative. Project Fit’s mission is to support and encourage the youth of Santa Cruz County in the sport of running. The project, to date has put shoes on hundreds of local youth athletes whose families may be unable to financially support those athletes with the appropriate training and racing footwear. Local High Schools, Aptos High School, Watsonville High School and Pajaro Valley High School have all had dozens of athletes receive racing shoes for both track and field and cross country racing. The project has even been able to support some athletes at North County High School in Monterey County this past year.
Co-owner Russ Coillot admits that the work that Project Fit does is some of the most important work that Fleet Feet Sports gets to do. “We never want there to be a situation where a young athlete that wants to participate in track and field or cross country is held back by not being able to feel confident and comfortable” says Coillot.