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The North Face Never Stop Exploring Award

Northern California-based specialty running store awarded $5,000 to support activities getting more people outside

 AUSTIN, Texas – December 4, 2014 – The North Face has named Northern California Fleet Feet Aptos the winner of The North Face 2014 Running Specialty Never Stop Exploring Award, recognizing the specialty running store that demonstrates the most dedication to encouraging and enabling outdoor exploration within the community. The specialty dealer, with two locations in the greater Santa Cruz and Monterey Calif. areas, Fleet Feet Aptos was selected for its commitment to getting more people outdoors and enjoying healthier lifestyles through running.

“As one of the first touch points for a new runner, specialty running stores should serve as ambassadors to the sport, inviting in new communities to participate, and become part of the tribe. Fleet Feet Aptos doesn’t just support runners, they reach out to future runners young and old and help them discover a love for the sport they may never have found otherwise,” said The North Face National Specialty Sales Manager Jeff Brusven, who presented the award to Fleet Feet Aptos owners Russ and Tina Coillot. ” We are proud to support them as they continue to inspire the their community to experience the outdoors and improve their lives through running.”

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